FLO x İhtiyaç Haritası: A Journey of Kindness – Supporting 12,000 Children Across Turkey

We are proud to share the story behind a meaningful social impact project by FLO and İhtiyaç Haritası, which aims to spread joy and solidarity during the holiday season. In partnership with FLO Volunteers and İhtiyaç Haritası teams, new shoes were delivered to children in need—starting in Hatay and continuing in Şanlıurfa, Gaziantep, Adana, Bursa, and Antalya.

To capture the emotional depth and reach of the project, we produced two videos—a short and a long version—highlighting the heartfelt moments, on-site logistics, and stories of the volunteers and children. Through on-location shoots in İstanbul and Hatay, we documented the effort that ultimately supported 12,000 children across 6 cities.

This video production is more than just content—it’s a reflection of the power of community-driven action. From field interviews to heartfelt visuals, the videos serve as lasting documentation of a brand’s purpose-led commitment to creating meaningful change.

Watch the video and feel the impact.